#07TAG // Repeat Moist Towelette
Find Girl. Get Dirty.
Lather, Rinse. Repeat.
This new product concept was the result of a one week study to review the current market space and to create alternative products for the TAG brand. Our studio produced innovative solutions including a TAG branded laundry detergent, new aerosol packagings, and in this case- a wet wipe without the baby powder smell.
Targeted at the 11-19yo market, this concept comes in versions for boys and girls, with different images and themes for both. Instead of masking the problem with a spray, the intent was to make the user feel truly fresh.
